403. In a World…

Background info

403-in-a-worldTitle: In a World…
Director: Lake Bell
Year: 2013
Run time: 1hr 33m

“Inside the cutthroat culture of movie trailer voice-over artists, Carol, a young female voice coach, joins the all-male race to land the white-hot new trailer of a blockbuster trilogy, and with it lay claim to the legendary catchphrase “In a world…”.”

Live blog

2:30 – “He was the Don.” And his name was Don. Geddit?
6:28 – Getting psychological advice from Yahoo Health. Brilliant!
7:45 – “I’m gonna support you by not supporting you.”
17:31 – He does have a very nice Irish accent.
19:17 – She’s dipping a spoon into chocolate spread and then peanut butter. I know it exists but I do not approve.
21:34 – Argh, people with “funny” voicemail messages.
24:53 – I can’t see showering in someone else’s apartment, and I’m not sure about letting someone in to shower either!
28:10 – Are they the clothes she wears or is she having a laundry situation?
28:38 – Lewis has the most awkward conversations in the world! Amazing.
31:25 – Genius licence plate: “Anunci8”
36:45 – She said she’d be classy, within minutes she’s drunkenly dancing and falling over.
41:29 – “There’s something about you that reminds me of me,” is not a chat up line.
48:48 – Working in a recording studio must be ace.
51:08 – “The Amazon Games quadrilogy.” Amazing.
51:42 – Dropping the broccoli is a phrase I don’t know but wish I did.
1:05:34 – Lewis mixed up his metaphors a lot but I’m still rooting for him.
1:08:25 – “If you need anything, coach on the couch.”
1:10:10 – Who sets their alarm for 7:17am?
1:14:06 – The In a World thing is kinda laughable though, these days, isn’t it?
1:20:49 – That’s Cameron D!
1:22:15 – This Midwestern accent is fascinating!


We’d had this film on our radar and wanted to watch it a while ago but other films kept taking priority. Eventually, we rented it to force our hand and thus got round to a viewing.

It was awkward at every single stage, each scene containing yet more amazing awkwardness, embarrassing conversations and shameful situations. That’s not necessarily a bad thing, except there was no let up in the cringing!

Mostly, it was a good film, although some of the characters did seem to be caricatures of real human beings – Gustav in particular. I was also slightly skeptical that there is so much angst in the trailer voice-over world anymore. I can’t remember the last time I heard a voiceover, saying “in a world” or otherwise.

Rating: 3/5

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